Search Engine Optimisation is a series of actions that you can take to make your website perform better in search engine results (be found on Google, Bing or Yahoo or any other search engine – there are a few you might not have considered). These actions can be On-Page for example adding meta data to the website or Off-Page for example engaging audiences across the web with shareable content.
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LOVE Elemis Superfood Skincare Campaign
Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.
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Kapwing Online Video Tool
I have spent literally hours online recently trying to find an easy to use video tool that anyone can use and that doesn’t cost the earth. I really only wanted a couple of basic things: the ability to upload my own images (multiple) or footage, the ability to add text over the top of images, and the ability to download as an MP4 without losing resolution or the video being resized. That’s not really a lot to ask…. or so I thought….
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The theme of my holiday has been generosity
The theme of my holiday (and my first week back at work) has been generosity. Generosity not necessarily of a material nature, but of time and knowledge. People have taken the time to invite me into their homes, to spend time showing me their favourite places (blue lagoons) and activities (snorkelling, sailing and hiking). Entrepreneurs have explained their business ideas to me and shown me the inner workings of their businesses. People have shared their future career concerns with me. Experts have given me knowledge about business psychology and market research. None of them asked for payment and nor did I charge for the career counselling 😉 It is wonderful.
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Inspiring Women: Dr. Sue Black
A woman in tech
Sue is an Honorary Professor at University College London in the Department of Computer Science and a Senior Research Associate at the University of Cambridge. An outstanding advocate for women in tech, Sue founded BCS Women (a network for women in tech) and #techmums (a social enterprise that empowers women through technology). By 2020 TechMums aims to have 1 million women in the worldwide network.
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Beating down prices
Twice recently, clients have opted to use vendors that are cheaper rather than my recommended suppliers. In both cases, this has entailed my doing a lot more work to manage the vendor and a loss of quality. It doesn’t even make economic sense as the client has to pay me for the additional time!
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