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Mo

Women in Business: Ellie Megraw

July 25, 2020 By Mo

Something slightly different today – I’m talking to Ellie who runs a page called Headway with Ellie Megraw and also has a Facebook group called the Big Switch and has a coaching program called Soul Ignition. Headway Training is based in Brisbane, in Queensland, Australia.

[Read more…] about Women in Business: Ellie Megraw

Filed Under: Business, Life, Women in Business

Mistakes with Facebook Ads (Pixels)

July 20, 2020 By Mo

The theme of my week, this week has been mistakes that people make on Facebook ads. I have been asked to write an article about it, which I’ve done and submitted it to a magazine. I have been asked to give a talk on it, which I’m going to be doing in a couple of weeks’ time. And I have been, so it’s been on my mind a lot this week.

[Read more…] about Mistakes with Facebook Ads (Pixels)

Filed Under: Ecommerce, Facebook Advertising, Marketing, Paid Social

How user generated content can help ad conversion

July 11, 2020 By Mo

Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.

[Read more…] about How user generated content can help ad conversion

Filed Under: Content strategy, Digital strategy, Facebook Advertising, Marketing, Paid Social, Social media

Facebook Ads for Retailers

July 4, 2020 By Mo

Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.

[Read more…] about Facebook Ads for Retailers

Filed Under: Ecommerce, Facebook Advertising, Marketing, Paid Social, Social media

Save money on Facebook adverts by nailing that niche

June 29, 2020 By Mo

Hi there. Today, I’m going to talk about how audiences can contribute to your Facebook ad strategy .From an advertising strategy perspective Facebook ads is an absolutely amazing opportunity. And the reason that it is is because you can really fine tune your audience in Facebook ads. Here’s an example just recently, someone approached me who wanted to work with high-flying financiers in London.

[Read more…] about Save money on Facebook adverts by nailing that niche

Filed Under: Digital strategy, Facebook Advertising, Paid Social

Why now might be the perfect time to advertise your business on Facebook

April 27, 2020 By Mo

Coronavirus has affected all of us in ways we have yet to determine. It is difficult to work out how we should be marketing or whether we should be marketing in such uncertain times.

A few key industry sectors are booming like finance, news, and food. A few have mixed results like retail depending on whether you sell essentials or luxury goods. And quite a lot have bombed completely like travel, construction, and advertising (see statistic graphs on neilpatel.com). So why would you advertise now?

[Read more…] about Why now might be the perfect time to advertise your business on Facebook

Filed Under: Business, Business plan, Facebook Advertising, Paid Social, Social media

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