“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from… We want Twitter/ Facebook/ Google+/ Instagram/ Pinterest/ Linkedin…
A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a… Copywriting woes
An awful lot of business owners, especially small business owners who are too busy to do it themselves, delegate ‘the website’ to the nearest employee. This can be a good thing or a bad thing… Employee training on the web
So you had your great idea, got your products together, built a website, now all you have to do is put your feet up and let the money roll in, right? Get social networking Getting… Launching a brand new ecommerce store
We’ve all been told that we need to pay attention to visitor analysis on our website, but how much of what we can see reflects reality? As the bastardised phrase above says ‘lies, damned lies,… Lies, damned lies and Analytics