HOSPITALITY
Search Engine Optimisation for a Hospitality Supplier (UK, France, Spain)
SEO work to improve the visibility of a hospitality supplier in a competitive industry, across three languages.
WHAT THEY NEEDED
Forbes Group is a leading hospitality supplier of furniture, fabrics and equipment. While employed by them in marketing I managed their SEO (I continue to work with them as an external contractor).
Forbes Group has an established reputation as a quality supplier of furniture, fabrics and equipment into the hospitality industry.
Their website and SEO is a primary sales channel for Forbes Group, supplemented by other marketing. It is essential that the website continues to be at the forefront of search results as there is high competition for many of the products that they manufacture and distribute.
When I started working with them Forbes Group had a WordPress website built by a local web development company that was underperforming. It had initially been optimised for keywords, but the content was not regularly updated.
“We have worked closely with Annette for the last 6 years and have always found her straightforward and honest approach really easy to work alongside. She has worked diligently on our website to great effect and increased our presence and website conversions. Annette has a great eye for detail and loves a challenge. She has created Company brochures, leaflets, and technical data PDFs and managed all aspects of our marketing from email campaigns to designing logos for different projects.”
– Director, Forbes Group
WHAT I DID
Tech audit
I performed a technical SEO audit to identify the issues with the WordPress website. While the basic site was functional, I felt it could work harder for Forbes Group.
Custom website
I worked with an external developer to build a custom website for Forbes Group, which has recently been replaced with an updated version. The website handles multiple languages and translations.
Content creation
I designed a new content structure, optimised existing pages, and added new content, using keywords and phrases that were searched for by the target audience (hospitality buyers).
Results
Organic SEO continues to be a major sales channel for Forbes Group. SEO drives relevant traffic to the website that converts well and provides consistent inbound enquiries for the sales team to process.
WHAT CLIENT SAY
Results that speak for themselves
“We could not have asked for more from Annette who went above and beyond to deliver a professional, efficient and helpful service to our company. Since employing her services, our website contacts have skyrocketed which has resulted in a dramatic increase in business and income. We would highly recommend Marketing Organised to anyone with SEO and Website needs!”
Lisa, The TBD Clinic
“Annette has been an invaluable addition to the team. She’s diligent and conscientious with a sharp eye for detail. She manages to couple this with an imaginative, strategic mindset that’s helped elevate the quality as well as the cadence of our social output.”
Nick, futurefactor
“We worked with Annette for a few months as interim cover for our Social media manager. Annette was very responsive, easy to work with and was able to step in at short notice to bridge a gap – which we are hugely grateful for! Thanks Annette.”
Liv, N Family
“I have worked with Annette for the past 8/9 months and found her help and support to be immensely beneficial, as a young business Annette has handled and guided us through a number of key initiatives and programmes of work in a very efficient and professional manner. It’s been a pleasure to work with Annette and I look forward to building the relationship further.”
Richard, Palle Sport
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