HOSPITALITY
Facebook & Instagram Advertising for an Indian Takeaway in London
Ongoing Meta (Facebook & Instagram) advertising that brings consistent traffic to the website and regular monthly leads for a London takeaway.
WHAT THEY NEEDED
Eastern Cuisine London is an award winning Indian takeaway in Gipsy Hill, London. They were active on Facebook, Instagram & X (Twitter) and wanted to reach more potential customers.
They had an established brand identity created by the previous social media manager which has continued to reinforce the brand.
Their existing social media manager boosted occasional posts to their audience to good effect, but they did not take advantage of any of the powerful targeting features available in Ads Manager.
They also had historical problems with their Meta account profiles and access to the account. There was no pixel installed on the app and the website was shared with a second business in Wix.
WHAT I DID
Ad strategy
I devised an ad strategy that targeted the takeaway’s local audience more carefully and added retargeting to remind people who had engaged with the business to return and re-order, while keeping the ad budget low.
Pixel installation
I installed the pixel on a new WordPress website and set up events in Ads Manager so that we could retarget people who had visited the website.
Ad creative
Over time we have tested multiple types of video, photography and carousel posts to measure which of them performs best to engage and improve conversion.
Results
Ads have delivered consistent traffic to the website and leads for the takeaway for over two years at a time when social media, and Meta in particular, has been in a state of flux.
WHAT CLIENT SAY
Results that speak for themselves
“We could not have asked for more from Annette who went above and beyond to deliver a professional, efficient and helpful service to our company. Since employing her services, our website contacts have skyrocketed which has resulted in a dramatic increase in business and income. We would highly recommend Marketing Organised to anyone with SEO and Website needs!”
Lisa, The TBD Clinic
“Annette has been an invaluable addition to the team. She’s diligent and conscientious with a sharp eye for detail. She manages to couple this with an imaginative, strategic mindset that’s helped elevate the quality as well as the cadence of our social output.”
Nick, futurefactor
“We worked with Annette for a few months as interim cover for our Social media manager. Annette was very responsive, easy to work with and was able to step in at short notice to bridge a gap – which we are hugely grateful for! Thanks Annette.”
Liv, N Family
“I have worked with Annette for the past 8/9 months and found her help and support to be immensely beneficial, as a young business Annette has handled and guided us through a number of key initiatives and programmes of work in a very efficient and professional manner. It’s been a pleasure to work with Annette and I look forward to building the relationship further.”
Richard, Palle Sport
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