Social Media Management for Service-Based Businesses
I help clinics, specialist services, and B2B businesses build trust, visibility, and consistent enquiries through strategic social media, without the stress of doing it in-house.
If social media feels important but never quite makes it to the top of your to-do list, I manage it properly for you.
Who I work with:
I specialise in working with businesses where credibility, professionalism, and trust matter.
Typical clients include:
- Home care agencies & healthcare providers
- Specialist clinics & cosmetic dentists
- Regulated or compliance-aware services
- B2B suppliers to hospitality & sustainability-led brands
- Professional service businesses
I also work with a limited number of local retail and hospitality brands (coffee shops, takeaways) who want a strong, consistent presence.
What I help you achieve:
Social media isn’t about posting for the sake of it.
My clients come to me because they want:
- A professional, consistent online presence
- Content that builds trust with the right audience
- More engagement, enquiries, and visibility
- Less time spent managing social media internally
- Clear strategy instead of guessing what to post
I act as an extension of your business: planning, creating, managing, and optimising your social media so it actually supports your goals.
Essentials
For businesses that want a consistent, professional presence without daily posting.
What’s included:
- 2 posts per week (8 per month)
- Copywriting tailored to your brand voice
- Stock or client-supplied imagery
- Content planning & scheduling
- Basic optimisation (captions & hashtags)
- 1–2 social platforms
- Monthly performance insights
Ideal if your priority is staying visible and credible.
£350 per month
Growth
For businesses ready to grow visibility, engagement, and enquiries.
What’s Included:
- 3–5 posts per week
- Carousel posts, reels & stories
- Short-form video editing
- Photography (session-based or limited)
- Copywriting & creative direction
- Community management (comments & DMs)
- Monitoring & customer service support
- UGC & influencer collaboration guidance
- Monthly strategy, reporting & optimisation
- Up to 3 social platforms
This is a hands-on partnership focused on growth, not just content.
£1,500 per month
Custom
For businesses that need tailored support or strategic input.
Options include:
- Social media audits & strategy roadmaps
- Campaign or launch support
- Training for you or your in-house team
- Ongoing strategic consultancy
Built around your goals, team, and capacity.
From £750 per month
How it works:
I don’t believe in one-size-fits-all posting packages.
Instead, I focus on:
- Understanding your business, audience, and goals
- Creating content aligned with your brand and industry
- Managing day-to-day engagement and monitoring
- Reviewing performance and adjusting strategy
You get clarity, consistency, and momentum, without the need for micro-managing.
Why work with me:
- Experience working with service-based and regulated industries
- Strategy-led, not trend-chasing
- Clear communication and realistic expectations
- No fluff, no vanity metrics, just solid, consistent execution
- You deal directly with me, not an account manager
Most clients stay long-term because social media finally feels handled.
No long contracts
Month-to-month · Cancel anytime · You stay because it works, not because you’re locked in
“Annette is making a huge contribution to Blue Patch through her high level organisational skills, social media and blogging talents. Moreover she has a great knowledge of the environment, curiosity about what’s around the corner and genuine care for protecting the planet. A super-reliable, team-player, Annette is the perfect colleague for our social enterprise. We’re very lucky!”
Jane, Blue Patch
Is This Right for You?
We’re a good fit if:
- You value quality and consistency over shortcuts
- You’re ready to invest in social media properly
- You want a trusted partner, not just a content scheduler
I may not be the right fit if you’re looking for the cheapest option or purely ad-hoc posting.
Next Steps
If you’d like to explore working together:
- Get in touch for a short discovery call
- I’ll recommend the most suitable package
- We’ll map out a clear plan before getting started