What does a social media manager do daily?

A social media manager‘s daily responsibilities can vary depending on the business and its specific goals. However, here are some common tasks that a social media manager typically performs on a daily basis:

  1. Develop a strategy for social media: The social media manager plans and develops a comprehensive strategy to achieve the business goals. This includes setting objectives, identifying target audiences, and determining the best platforms to reach the target audience and showcase the business’s products and services.
  2. Write posts: Creating engaging and informative copy is a crucial aspect of a social media manager’s role. They write and curate compelling posts that resonate with the target audience, ensuring they align with the overall brand voice and objectives.
  3. Schedule posts at the right time: Timing is crucial for social media success. The social media manager uses scheduling tools to strategically plan and schedule posts at the optimal times to reach the target audience when they are most active.
  4. Design graphics: Visual content plays a significant role in social media. The social media manager creates eye-catching graphics, such as banners, infographics, and promotional images, to accompany the posts and enhance engagement.
  5. Find the perfect images: Along with graphic design, the social media manager selects and sources high-quality images that align with the brand’s message and appeal to the target audience.
  6. Make GIFs: GIFs are popular and effective in grabbing attention and conveying emotions. Social media managers may create or search for relevant GIFs to enhance the visual appeal and engagement of posts.
  7. Edit video content: Video content is increasingly important in social media marketing. Social media managers may edit existing videos or create short video clips to share on social platforms, ensuring they are engaging and shareable.
  8. Make reels: Platforms like Instagram offer the ability to create and share short-form video content called “reels.” Social media managers may create reels to showcase products, highlight behind-the-scenes content, or present tutorials, among other creative uses.
  9. Record live videos: Going live on platforms like Facebook, Instagram, or YouTube allows for real-time engagement with the audience. Social media managers may plan and host live video sessions, such as Q&A sessions, product launches, or interviews, to increase audience interaction.
  10. Craft a hashtag strategy: Hashtags help increase discoverability and reach on social media. The social media manager researches and implements a hashtag strategy to optimize content visibility and engagement with the target audience.
  11. Provide customer service: Social media has become a popular channel for customer service inquiries and support. Social media managers respond to customer queries, provide assistance, and address concerns promptly and professionally.
  12. Handle complaints: In addition to general customer service, social media managers also handle complaints and negative feedback. They address issues, offer solutions, and strive to resolve conflicts in a timely and satisfactory manner.
  13. Social selling: Social media platforms can be used for e-commerce purposes. Social media managers may create and optimise product listings, provide information about promotions, and engage with potential customers to drive sales.
  14. Engage with the audience: Building and nurturing a community is vital in social media. Social media managers engage with the audience by responding to comments, initiating conversations, and participating in discussions to strengthen relationships and foster brand loyalty.
  15. Analyse results: Monitoring and analysing social media metrics is essential for measuring the success of the strategy. Social media managers use analytics tools to track key performance indicators (KPIs) and gather insights to optimize future content and campaigns.
  16. Keep on top of trends: Social media is dynamic, and trends can change rapidly. Social media managers stay informed about the latest trends, viral topics, and industry updates to create relevant and timely content that resonates with the audience.
  17. Run paid social ads: Social media advertising plays a significant role in reaching a broader audience. Social media managers create, manage, and optimise paid ad campaigns to promote products, boost engagement, or drive traffic to the organization’s website.

Please note that the specific tasks and their frequency may vary based on the business’s goals, available resources, and the platforms being used.

If you are not sure how to make the best of your social media, hire us as your social media manager. We will meet to discuss your requirements and create a strategy to suit your needs and make the most of your business. Talk to us today.