“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support?
What type of social works on your website?
I can think of three types for starters – Follow, Share, Feeds. Which do you need?
- Do you want users to follow your company posts?
- Share your content on their own walls/pages?
- Do you want to demonstrate your activity on social on your own website? *
(*Hint: Nothing worse than a dated feed, kind of like old-school news that’s years old).
Are you broadcasting or interacting? (More questions, sorry).
Do you know the answers?