• Skip to primary navigation
  • Skip to main content
  • Home
  • About
    • Guide to SEO for beginners
    • 5 Ad Types That Work
    • Simple 5-step lead gen ad setup guide for service-based businesses
    • Terms
    • Privacy Policy
  • Articles
  • Say hello
Marketing Organised

Marketing Organised

Facebook Ads, Google & Bing PPC, SEO, Copywriting, Social Content

  • SEO & Content
    • Technical SEO Audits
    • Social Media Marketing
    • Content Creation
  • Paid Social & PPC Advertising
    • Facebook Advertising
    • Search Engine Marketing

Logo design

What’s wrong with my website image?

September 30, 2015 By Mo

There’s a problem with my website – this image isn’t showing.

My images don’t look right, what’s wrong?

I have spent a great deal of time over the years troubleshooting image uploads on websites. Sometimes, the issue is caused by the file name; the file has been uploaded with a space so it has been substituted with a %20 and file%20name.jpg can’t be found so no image displays. Or the image has been given a name with a foreign character in it, an accent on an e or a non-alphanumeric character like the apostrophe.

Image file formats

Some content management systems can only accept a certain format of file, so that .psd, .ai, .eps or .tif that your print designer sent you can’t be uploaded to the website because it can’t process them. Usually this can be solved by saving into a standard jpg (joint photographic experts group), one of the most common file extensions on the web. Other acceptable files are gif (graphics interchange format) or png (portable network graphic).

Web colours

However, customers are often surprised to find that saving a file to jpg doesn’t automatically mean compatibility with the browser as jpg files can be saved in CMYK colours and still cause issues on the web. Four colour or cyan, magenta, yellow and black (CMYK) are the colours used by standard printers and printing presses. Websites render colours in red, green and blue (R,G,B) or hexadecimal colours, so the colours often look wildly different when uploaded to a website screen.

Filed Under: Brand identity, Business, Content strategy, Digital strategy, Marketing, Responsive web design, Websites Tagged With: Data entry, Logo design, Website design, Website Launch

Logo design and re-design

July 17, 2015 By Mo

Which comes first, the chicken or the logo?

I can’t tell you how often I have come close to the end of a web project, or even published it only to be told “we’ve decided to change our logo”.  At which point any halfway decent graphic designer will sigh heavily.  Why?

Logos are a focal point for website design

There should be a cascade effect from the logo which should not only clearly show the company name, but also set the tone (through font, colour and shape) to attract your target audience. These elements will have been echoed throughout the design and you change them late in the day at risk of having a logo that looks like it doesn’t belong to a design or having to redesign from scratch (usually at a cost).

What do you need to brief your branding designer on?

See above (ideally before your website re-launch even begins). Who is your target audience, what do you want to say to them, how do you want your company to come across? What information will they look to find on your website and which pieces of information are most important (usps)?

What have these got to do with your logo?

Everything! A good graphic designer worth his salt will pitch the logo perfectly in terms of fonts, colours (the psychology of colour is fascinating), and idents to get that message across to your customer in the right voice and in the right format for a variety of purposes.

Filed Under: Brand identity, Digital strategy Tagged With: Logo design

Copyright Marketing Organised© 2021