Search engine optimisation is a complex subject. The Google algorithm takes hundreds of different ranking factors into account when a website is shown in search results. Some of the more obvious ranking factors are keywords and key phrases and their relevance to the search terms but the website’s technical features can also have an impact on search engine ranking.
A technical SEO reports cover a wide number of factors including:
- Speed
- Mobile first
- SSL
- Hosting
- Site structure
- Crawl issues
SEO content planning can include keyword research and copy-writing as well as generating back links.
Case Study: SEO Audit for an antique jewellery dealer
A well-established antique jewellery dealer required an SEO audit of their SquareSpace website so that they could improve their ranking. The work was delivered via a social media agency that were working on their social strategy.
The report included keyword research and a content review, with suggestions for improving the site copy. A detailed technical report on areas of the website that could be improved was supplied with actionable takeaways for the in-house team to implement. Q&A was delivered in person via online conferencing.
Fascinating report!
Social Media Agency
I love the way you have set it out, it’s really easy to read.
Social Media Agency
Great thanks very much Annette – feedback from the report has been really good..
PR Consultant