Users of social media consume a huge volume of content on a daily basis and your company needs to stand out amongst the crowd if you are to have any hope of being seen.
Content can include photographs, interactive elements (quizzes and stories) and video, either live or pre-recorded. Video is an increasingly important factor in reach on social media platforms.
Marketing strategy and content planning play a large part in social media content as does putting the plan into practice using scheduling tools. More info on social media management.
Get your social media content organised.
Case study: Social media video & photos
Coldzyme approached me to help with their first winter campaign for the UK market on Instagram. Photos were carefully chosen to fit with their Scandinavian heritage & blue branding that would appeal to their target audience.
Video shorts were created showed actors with colds & flu symptoms and a (very entertaining) puppy chewing.
“Working with Annette over the past 12 months has been great. She is super organised and skilled, creating on-brand content in good time which not only made my job easier but appealed to our target audience too.”– Louise, Social Media Manager for Coldzyme