Pay per click campaigns on search engines like Google and Bing can generate a high level of traffic to your website.
It is often quoted that 89% of sales start with an online search (Fleishman Hillard, 2012). Just think about the last item that you purchased or service you used. Did you make an online search before buying? Have you looked at Google Shopping results to compare prices?
With a majority of buyers never clicking past the first page of results, it has become more important than ever to ensure a high ranking. One way of achieving this is to take out paid adverts.
Get your search engine marketing organised and find out more about PPC campaigns.
Case Study: Google Shopping
Richard runs a startup Shopify store selling sports equipment from rugby balls to fitness & training ladders. We have been working for a while on his social media and paid advertising and have recently launched a campaign on Google Shopping (Google Adwords) to bring more traffic to the website and make more sales.
I have worked with Annette for the past 8/9 months and found her help and support to be immensely beneficial, as a young business Annette has handled and guided us through a number of key initiatives and programmes of work in a very efficient and professional manner.
It’s been a pleasure to work with Annette and I look forward to building the relationship further.Richard, Palle Sport