Pay per click campaigns on search engines like Google and Bing can generate a high level of traffic to your website.
It is often quoted that 89% of sales start with an online search (Fleishman Hillard, 2012). Just think about the last item that you purchased or service you used. Did you make an online search before buying? Have you looked at Google Shopping results to compare prices?
With a majority of buyers never clicking past the first page of results, it has become more important than ever to ensure a high ranking. One way of achieving this is to take out paid adverts.
Get your search engine marketing organised and find out more about PPC campaigns.