MARKETING |ORGANISED

LOVE Elemis Superfood Skincare Campaign

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Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

© Elemis

The range is plant based and nutrient dense and the strapline is feed your skin. Lots of lovely natural colours – vibrant green, avocado, blackcurrent and berry purple backgrounds feature for the adverts with product isolations.

Videos featuring a diverse range of models that are clearly having fun are very appealing. I’m sooo tempted by the Superfood Kefir-Tea Mist: https://www.elemis.com/superfood-kefir-tea-mist.html

“When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.”

– Ted Rubin