On-page SEO is probably the best-known part of search engine optimisation. It includes keyword research and writing web copy that includes keywords as well as HTML tags and meta data. It is popular because it is something that a hands-on business owner can do for themselves and it is visible.
Choosing the right keywords matters more than ever before in a competitive search marketplace. Twenty years ago, there was a lot less competition for simple phrases like “mobile phone” or “laptop computer” and voice search was unheard of so long tail queries were not part of the SEO mix in the way that they are today.
It’s not rocket science. If you want to be found by someone searching for a new smartphone, you have to be using keywords and phrases that include “smartphone” on your website somewhere. And you need to dig for the right niches to match potential customers up with your products or services. You can’t compete for every bit of business and you can’t serve every type of customer.
Next: Authority & Engagement