Why do I need SEO?
Most purchasing decisions are started with a quick ‘Google’ to find a vendor or service provider who can supply what is required by the searcher. Although Google’s market share has dropped since 2010, it still accounts for around 87% of searches online (Statista). Google handles trillions of searches every year and billions in a day…
What is SEO?
Search Engine Optimisation or SEO does exactly what it says on the tin. SEO is work to optimise a website and make it accessible for search engines so that they index the pages and the website can then be ranked for a particular key phrase and shown in search engine results. Let’s say you are…
SEO Ranking Factors
There are thousands of ranking factors that affect your website’s position on Google (Matt Cutts). No-one knows the exact number and can claim to list them all. Google has always been very careful not to disclose them as that would be, in effect, giving away its business. I’m not going to be covering every ranking…
On-Page SEO
On-page SEO is probably the best-known part of search engine optimisation. It includes keyword research and writing web copy that includes keywords as well as HTML tags and meta data. It is popular because it is something that a hands-on business owner can do for themselves and it is visible. Choosing the right keywords matters…
Authority & Engagement
Are you an authority in your field? Can you build your site up into the go-to resource for your particular topic? If you can, you can become the authoritative source that gets referred to on other platforms and forums which results in beautiful backlinks coming into your site. Content that you generate off your site…
Technical SEO
I’ve left the technical aspects of SEO to last but to be honest with you, I believe they should be first. If your website is beautiful and bountiful with well researched keywords and well-written content, it is will be of no use if the underlying structure isn’t sound. You may need some help from your…
SEO is dead
Well, it isn’t for me. I am still generating reach for my customers and bringing traffic to their websites without paying anything for advertising at all, so SEO can’t be completely dead in the water. It is not the same game as it was twenty years ago, but that is business. Business is all about…