Search Engine Optimisation is a massive field. There are millions and millions of blog posts, articles, videos and courses out there that will all tell you how to improve your website SEO or offer to do it for you. Many of these articles disagree about what is best practice so no wonder it is confusing for users!
Choosing a Search Engine Optimsation specialist
There are plenty of people who will sell you their optimisation services and they range in quality. It is a good idea for a business owner to know a little about what is needed to get a website into search engine results, whether they plan to do the work themselves or get someone else to make the changes for them, as the wrong provider can do more harm than good. If you know the basics you are in a better position to choose the right supplier.
According to Google
Google is a good place to start looking for the right answers on SEO. According to Google is a free (fun!) five-minute course about the tips that Google itself gives users in their blog about getting a website to number 1 in the search engine results. Is there a secret? Find out by signing up for the course.
5 key basics of SEO
In my course 5 key basics of SEO, I outline five items that I think are crucial for website SEO improvement; Backlinks, Content, Meta Data, User Experience and Mobile First.
9 key terms of SEO
Another quick course is 9 key terms of SEO I delve a little deeper into 9 of the terms that are frequently used by search engine optimisation experts and that are a complete mystery to most general website users I encounter. I’ll explain them in plain English!
How to optimise your website
What do CAKE and SEO have in common? CAKE SEO is a more detailed course that covers 35 ranking factors for Google and other search engines. The sections are broken down into Content, Architecture, Keywords and Engagement – cake! What is not to like?
How do I improve my SEO on Wix
I have also a developed a step by step Wix optimisation course to show you where to find your SEO settings in the admin area of Wix.
If you would like one for WordPress – let me know!
I hope one of the courses is of interest – access to all courses can be gained in the bundle of Digital Marketing joy subscription.
Get in touch if you would like individual advice on optimising your website – say hello