Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.[Read more…] about LOVE Elemis Superfood Skincare Campaign
A woman in tech
Sue is an Honorary Professor at University College London in the Department of Computer Science and a Senior Research Associate at the University of Cambridge. An outstanding advocate for women in tech, Sue founded BCS Women (a network for women in tech) and #techmums (a social enterprise that empowers women through technology). By 2020 TechMums aims to have 1 million women in the worldwide network.[Read more…] about Inspiring Women: Dr. Sue Black
Choosing the images to go with your company page on Facebook or Twitter profiles are key to how you want to be seen by your customer. One really good image can say what you do or what type of company you are in seconds, keeping potential customers on your profile for long enough for them to get to know more.
Beware the stock photo!
Stock photos are all very good and have a certain value but they need to be very carefully chosen so that they do not look like the awful corporate images seen everywhere. Here is an amusing article about how cheesy stock photos might work for once: https://www.entrepreneur.com/article/243613 (to promote the Unfinished Business launch).
Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”?
Different social media sites for everyone
Different social media channels attract different generations, genders, financials and personalities. Do you know which is which? Want to find out more?
“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support?
What type of social works on your website?
I can think of three types for starters – Follow, Share, Feeds. Which do you need?
- Do you want users to follow your company posts?
- Share your content on their own walls/pages?
- Do you want to demonstrate your activity on social on your own website? *
(*Hint: Nothing worse than a dated feed, kind of like old-school news that’s years old).
Are you broadcasting or interacting? (More questions, sorry).
Do you know the answers?
A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the professional.
This was borne out by a conversation at dinner with another freelance copywriter who had her work laid out ready for the printer, when the client decided he needed to make his mark and issue a number of edits at 5 to 5 on a Friday afternoon, subsequently holding up the printing press.
Everyone can write, can’t they?
According to the survey, this is common ground for copywriters and designers, but less common with coders, perhaps because the average customer doesn’t know how to code?
The trouble is, everyone can write, but not everyone can craft copy that is compelling, technically proficient, or search engine optimised, and certainly not grammatically correct. The perception that writing or designing is easy makes for a very low bar of expectation to be set – and begs the question why not just use a wordpress template or write the copy for ourselves?