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Marketing Organised

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Social media

How user generated content can help ad conversion

July 11, 2020 By Mo

Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.

[Read more…] about How user generated content can help ad conversion

Filed Under: Content strategy, Digital strategy, Facebook Advertising, Marketing, Paid Social, Social media

Facebook Ads for Retailers

July 4, 2020 By Mo

Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.

[Read more…] about Facebook Ads for Retailers

Filed Under: Ecommerce, Facebook Advertising, Marketing, Paid Social, Social media

Why now might be the perfect time to advertise your business on Facebook

April 27, 2020 By Mo

Coronavirus has affected all of us in ways we have yet to determine. It is difficult to work out how we should be marketing or whether we should be marketing in such uncertain times.

A few key industry sectors are booming like finance, news, and food. A few have mixed results like retail depending on whether you sell essentials or luxury goods. And quite a lot have bombed completely like travel, construction, and advertising (see statistic graphs on neilpatel.com). So why would you advertise now?

[Read more…] about Why now might be the perfect time to advertise your business on Facebook

Filed Under: Business, Business plan, Facebook Advertising, Paid Social, Social media

Why you need to hire a social media manager

January 17, 2020 By Mo

Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.

[Read more…] about Why you need to hire a social media manager

Filed Under: Business, Business plan, Content strategy, Digital strategy, Marketing, Social media

LOVE Elemis Superfood Skincare Campaign

February 21, 2019 By Mo

Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

[Read more…] about LOVE Elemis Superfood Skincare Campaign

Filed Under: Brand identity, Content strategy, Digital strategy, Social media, Websites

Inspiring Women: Dr. Sue Black

October 5, 2018 By Mo

A woman in tech

Sue is an Honorary Professor at University College London in the Department of Computer Science and a Senior Research Associate at the University of Cambridge. An outstanding advocate for women in tech, Sue founded BCS Women (a network for women in tech) and #techmums (a social enterprise that empowers women through technology). By 2020 TechMums aims to have 1 million women in the worldwide network.

[Read more…] about Inspiring Women: Dr. Sue Black

Filed Under: Business, Life, Social media

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