The theme of my week, this week has been mistakes that people make on Facebook ads. I have been asked to write an article about it, which I’ve done and submitted it to a magazine. I have been asked to give a talk on it, which I’m going to be doing in a couple of weeks’ time. And I have been, so it’s been on my mind a lot this week.
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How user generated content can help ad conversion
Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.
[Read more…] about How user generated content can help ad conversionFacebook Ads for Retailers
Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.
[Read more…] about Facebook Ads for RetailersWhy you need to hire a social media manager
Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.
[Read more…] about Why you need to hire a social media managerBeating down prices
Twice recently, clients have opted to use vendors that are cheaper rather than my recommended suppliers. In both cases, this has entailed my doing a lot more work to manage the vendor and a loss of quality. It doesn’t even make economic sense as the client has to pay me for the additional time!
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