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Digital strategy

Facebook ads for coaches

March 4, 2021 By Mo

How do I find more coaching clients for my business? It is probably the most frequently asked question I get. The answer is to put in place a marketing strategy with a variety of sales methods, of which Facebook adverts is one. I personally love using Facebook ads for coaches because of the quick response it is possible to get.

[Read more…] about Facebook ads for coaches

Filed Under: Business, Coach, Digital strategy, Facebook Advertising, Paid Social, Social media

How user generated content can help ad conversion

July 11, 2020 By Mo

Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.

[Read more…] about How user generated content can help ad conversion

Filed Under: Content strategy, Digital strategy, Facebook Advertising, Marketing, Paid Social, Social media

Save money on Facebook adverts by nailing that niche

June 29, 2020 By Mo

Hi there. Today, I’m going to talk about how audiences can contribute to your Facebook ad strategy .From an advertising strategy perspective Facebook ads is an absolutely amazing opportunity. And the reason that it is is because you can really fine tune your audience in Facebook ads. Here’s an example just recently, someone approached me who wanted to work with high-flying financiers in London.

[Read more…] about Save money on Facebook adverts by nailing that niche

Filed Under: Digital strategy, Facebook Advertising, Paid Social

Why you need to hire a social media manager

January 17, 2020 By Mo

Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.

[Read more…] about Why you need to hire a social media manager

Filed Under: Business, Business plan, Content strategy, Digital strategy, Marketing, Social media

LOVE Elemis Superfood Skincare Campaign

February 21, 2019 By Mo

Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

[Read more…] about LOVE Elemis Superfood Skincare Campaign

Filed Under: Brand identity, Content strategy, Digital strategy, Social media, Websites

What message does your company’s font send out to customers?

June 28, 2018 By Mo

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice.

A font can have tone of voice, I hear you say?  Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are just a few examples of fonts that are similar to well known brand logos – can you recognise them?

Loud fonts that sell products:

futura bold

itc officina sans

Clean clear professional fonts:

clarendon

cambridge round

Friendly, approachable fonts:

spencerian script

gotham rounded

Fonts for body copy

For corporate branding you not only need a font for your logo but you need a compatible heading & body font to carry through all of your marketing materials (and ideally every document that is generated by the company) to keep branding consistent.

Here the choice can be restricted by the output; for the website you can use a web-safe font or you will need a web font service like Google Fonts or Typekit to render the fonts correctly across visitor’s browsers.

For print purposes, it can be better to choose a font that is designed specifically for print, like Times New Roman or Garamond, Verdana and Helvetica (the latter, incidentally, look great onscreen too though any designer will groan inwardly when you recommend them).

Serif or sans-serif? The choice is yours

From a branding standpoint, the choice between a serif and sans-serif font can be straightforward but there is another consideration; legibility. On which font type is more legible onscreen, the research sits on the fence. It could be down to personal preference.

Legibility research is inconclusive as to whether serif fonts are truly better than sans serif.” – Nielsen Norman Group

Ideal font size

A more important choice in my opinion is what size fonts you are going to use. I am a big fan of clear type – although I have the best eyesight of any of my family members, I am fully aware of how difficult it can be for them to read text onscreen or off.

Regular print is 10-12 points in text documents, according to RNIB, but I have seen designers go right down to 8 or even 6 points for small print – and I’ve watched many a customer squint to read it!

One of my favourite copywriting gurus is D Bnonn Tennant and he suggests a minimum 16 pixels for online body copy.

I know what you’re thinking. “Did he just say 16 pixels? For body copy? Obnoxiously big! 12 pixels is ideal for most websites.” I’d like to persuade you otherwise…..” – D Bnonn Tennant

Of course, there are other considerations when writing, particularly online, like line spacing, paragraphs and headings, but my gut feeling is ‘why make it difficult for your customers to read your text?!’ What kind of message does that send to your customer?

Filed Under: Brand identity, Business, Content strategy, Digital strategy, Marketing, Responsive web design, Usability, UX design

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